Annual report [Section 13 and 15(d), not S-K Item 405]

Revenue (Tables)

v3.25.1
Revenue (Tables)
 12 Months Ended
Feb. 01, 2025
Revenue from Contract with Customer [Abstract]  
Schedule of Sales From Merchandise Category
Net sales by family of business 2024 2023 2022
(millions)
Women’s Accessories, Shoes, Cosmetics and Fragrances $ 9,333  $ 9,520  $ 9,597 
Women’s Apparel 4,826  4,861  5,349 
Men’s and Kids’ 4,753  4,918  5,297 
Home/Other (a) 3,381  3,793  4,199 
Total Net Sales 22,293  23,092  24,442 
Credit card revenues, net 537  619  863 
Macy's Media Network revenue, net (b) 176  155  144 
Other Revenue 713  774  1,007 
Total Revenue $ 23,006  $ 23,866  $ 25,449 
(a)Other primarily includes restaurant sales, allowance for merchandise returns adjustments and breakage income from unredeemed gift cards.
(b)Macy's Media Network ("MMN") is an in-house media platform supporting both Macy's and Bloomingdale's customers through a broad variety of advertising formats running both on owned and operated platforms as well as offsite.
Schedule of Changes in the Liability for Unredeemed Gift Cards and Customer Loyalty Program Changes in the liability for unredeemed gift cards and customer loyalty programs are as follows:
2024 2023 2022
(millions)
Balance, beginning of year $ 384  $ 399  $ 481 
Liabilities issued but not redeemed (a) 287  326  324 
Revenue recognized from beginning liability (318) (341) (406)
Balance, end of year $ 353  $ 384  $ 399 
(a)Net of estimated breakage income.