Annual report [Section 13 and 15(d), not S-K Item 405]

Organization and Summary of Significant Accounting Policies (Tables)

v3.25.1
Organization and Summary of Significant Accounting Policies (Tables)
 12 Months Ended
Feb. 01, 2025
Organization, Consolidation and Presentation of Financial Statements [Abstract]  
Schedule of Advertising and Promotional Costs and Cooperative Advertising Allowances
Advertising and promotional costs are generally expensed at first showing. Advertising and promotional costs and cooperative advertising allowances were as follows:
2024 2023 2022
(millions)
Gross advertising and promotional costs $ 1,213  $ 1,210  $ 1,265 
Cooperative advertising allowances 111  103  102 
Advertising and promotional costs, net of cooperative advertising allowances
 $ 1,102  $ 1,107  $ 1,163 
Net sales $ 22,293  $ 23,092  $ 24,442 
Advertising and promotional costs, net of cooperative advertising allowances, as a percent to net sales
 4.9  % 4.8  % 4.8  %