Organization and Summary of Significant Accounting Policies Advertising expenses (Details) - USD ($) $ in Millions |
3 Months Ended | 12 Months Ended | |||||||||
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Feb. 03, 2018 |
Oct. 28, 2017 |
Jul. 29, 2017 |
Apr. 29, 2017 |
Jan. 28, 2017 |
Oct. 29, 2016 |
Jul. 30, 2016 |
Apr. 30, 2016 |
Feb. 03, 2018 |
Jan. 28, 2017 |
Jan. 30, 2016 |
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Organization, Consolidation and Presentation of Financial Statements [Abstract] | |||||||||||
Gross advertising and promotional costs | $ 1,397 | $ 1,547 | $ 1,587 | ||||||||
Cooperative advertising allowances | 289 | 394 | 414 | ||||||||
Advertising and promotional costs, net of cooperative advertising allowances | 1,108 | 1,153 | 1,173 | ||||||||
Net sales | $ 8,666 | $ 5,281 | $ 5,552 | $ 5,338 | $ 8,515 | $ 5,626 | $ 5,866 | $ 5,771 | $ 24,837 | $ 25,778 | $ 27,079 |
Advertising expense as a percent to sales | 4.50% | 4.50% | 4.30% |
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- Definition advertising expense as a percent of sales No definition available.
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- Definition Gross expense recognized in the period for promotion, public relation and brand or produce advertising, including amouns received by an entity from a vendor under a cooperative advertising arrangement. No definition available.
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X | ||||||||||
- Definition Total amount received by an entity from a vendor under a cooperative advertising arrangement that has been offset against advertising expense. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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X | ||||||||||
- Definition The total expense recognized in the period for promotion, public relations, and brand or product advertising. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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X | ||||||||||
- References No definition available.
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X | ||||||||||
- Definition Total revenue from sale of goods and services rendered during the reporting period, in the normal course of business, reduced by sales returns and allowances, and sales discounts. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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