Annual report pursuant to Section 13 and 15(d)

Organization and Summary of Significant Accounting Policies (Tables)

v3.8.0.1
Organization and Summary of Significant Accounting Policies (Tables)
12 Months Ended
Feb. 03, 2018
Organization and Summary of Significant Accounting Policies [Abstract]  
Percentage of Sales on Enterprise-Wide Basis by Merchandise Category
For 2017, 2016 and 2015, the following merchandise constituted the following percentages of sales:
 
 
2017
 
2016
 
2015
Women’s Accessories, Intimate Apparel, Shoes, Cosmetics and Fragrances
38
%
 
38
%
 
38
%
Women’s Apparel
23

 
23

 
23

Men’s and Children’s
23

 
23

 
23

Home/Miscellaneous
16

 
16

 
16

 
100
%
 
100
%
 
100
%
Advertising Costs and Cooperative Advertising Allowances [Table Text Block]
Advertising and promotional costs and cooperative advertising allowances were as follows:
 
2017
 
2016
 
2015
 
(millions)
Gross advertising and promotional costs
$
1,397

 
$
1,547

 
$
1,587

Cooperative advertising allowances
289

 
394

 
414

Advertising and promotional costs, net of
cooperative advertising allowances
$
1,108

 
$
1,153

 
$
1,173

Net sales
$
24,837

 
$
25,778

 
$
27,079

Advertising and promotional costs, net of cooperative
advertising allowances, as a percent to net sales
4.5
%
 
4.5
%
 
4.3
%