Annual report pursuant to Section 13 and 15(d)

Organization and Summary of Significant Accounting Policies (Tables)

v3.24.1
Organization and Summary of Significant Accounting Policies (Tables)
 12 Months Ended
Feb. 03, 2024
Organization, Consolidation and Presentation of Financial Statements [Abstract]  
Schedule of Advertising and Promotional Costs and Cooperative Advertising Allowances
Advertising and promotional costs are generally expensed at first showing. Advertising and promotional costs and cooperative advertising allowances were as follows:
2023 2022 2021
(millions)
Gross advertising and promotional costs $ 1,210  $ 1,265  $ 1,267 
Cooperative advertising allowances 103  102  90 
Advertising and promotional costs, net of cooperative advertising allowances
 $ 1,107  $ 1,163  $ 1,177 
Net sales $ 23,092  $ 24,442  $ 24,460 
Advertising and promotional costs, net of cooperative advertising allowances, as a percent to net sales
 4.8  % 4.8  % 4.8  %