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Organization and Summary of Significant Accounting Policies Advertising expenses (Details) (USD $)
In Millions, unless otherwise specified |
3 Months Ended | 12 Months Ended | |||||||||
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Feb. 01, 2014
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Nov. 02, 2013
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Aug. 03, 2013
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May 04, 2013
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Feb. 02, 2013
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Oct. 27, 2012
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Jul. 28, 2012
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Apr. 28, 2012
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Feb. 01, 2014
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Feb. 02, 2013
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Jan. 28, 2012
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| Organization, Consolidation and Presentation of Financial Statements [Abstract] | |||||||||||
| Gross advertising and promotional costs | $ 1,623 | $ 1,554 | $ 1,432 | ||||||||
| Cooperative advertising allowances | 457 | 431 | 372 | ||||||||
| Advertising and promotional costs, net of cooperative advertising allowances | 1,166 | 1,123 | 1,060 | ||||||||
| Net sales | $ 9,202 | $ 6,276 | $ 6,066 | $ 6,387 | $ 9,350 | $ 6,075 | $ 6,118 | $ 6,143 | $ 27,931 | $ 27,686 | $ 26,405 |
| Advertising expense as a percent to sales | 4.20% | 4.10% | 4.00% | ||||||||
| X | ||||||||||
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- Definition
advertising expense as a percent of sales No definition available.
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- Definition
Gross expense recognized in the period for promotion, public relation and brand or produce advertising, including amouns received by an entity from a vendor under a cooperative advertising arrangement. No definition available.
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- Definition
Total amount received by an entity from a vendor under a cooperative advertising arrangement that has been offset against advertising expense. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Definition
The total expense recognized in the period for promotion, public relations, and brand or product advertising. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Details
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| X | ||||||||||
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- Definition
Total revenue from sale of goods and services rendered during the reporting period, in the normal course of business, reduced by sales returns and allowances, and sales discounts. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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