Annual report pursuant to Section 13 and 15(d)

Organization and Summary of Significant Accounting Policies (Tables)

v2.4.0.6
Organization and Summary of Significant Accounting Policies (Tables)
 12 Months Ended
Feb. 02, 2013
Organization and Summary of Significant Accounting Policies [Abstract]  
Advertising Costs and Cooperative Advertising Allowances [Table Text Block]
Advertising and promotional costs and cooperative advertising allowances were as follows:
 
2012
 
2011
 
2010
 
(millions)
Gross advertising and promotional costs
$
1,603

 
$
1,507

 
$
1,417

Cooperative advertising allowances
422

 
371

 
345

Advertising and promotional costs, net of
cooperative advertising allowances
$
1,181

 
$
1,136

 
$
1,072

Percentage of Sales on Enterprise-Wide Basis by Merchandise Category
For 2012, 2011 and 2010, the following merchandise constituted the following percentages of sales:
 
 
2012
 
2011
 
2010
Feminine Accessories, Intimate Apparel, Shoes and Cosmetics
38
%
 
37
%
 
36
%
Feminine Apparel
23

 
25

 
26

Men’s and Children’s
23

 
23

 
23

Home/Miscellaneous
16

 
15

 
15

 
100
%
 
100
%
 
100
%