Annual report pursuant to Section 13 and 15(d)

Organization and Summary of Significant Accounting Policies (Tables)

v3.23.1
Organization and Summary of Significant Accounting Policies (Tables)
 12 Months Ended
Jan. 28, 2023
Organization, Consolidation and Presentation of Financial Statements [Abstract]  
Summary of Advertising and Promotional Costs and Cooperative Advertising Allowances
Advertising and promotional costs are generally expensed at first showing. Advertising and promotional costs and cooperative advertising allowances were as follows:
2022 2021 2020
(millions)
Gross advertising and promotional costs $ 1,265  $ 1,267  $ 907 
Cooperative advertising allowances 102  90  89 
Advertising and promotional costs, net of cooperative advertising allowances
 $ 1,163  $ 1,177  $ 818 
Net sales $ 24,442  $ 24,460  $ 17,346 
Advertising and promotional costs, net of cooperative advertising allowances, as a percent to net sales
 4.8  % 4.8  % 4.7  %