Annual report pursuant to Section 13 and 15(d)

Organization and Summary of Significant Accounting Policies (Tables)

v3.22.1
Organization and Summary of Significant Accounting Policies (Tables)
 12 Months Ended
Jan. 29, 2022
Organization Consolidation And Presentation Of Financial Statements [Abstract]  
Summary of Advertising and Promotional Costs and Cooperative Advertising Allowances

Advertising and promotional costs are generally expensed at first showing. Advertising and promotional costs and cooperative advertising allowances were as follows:

 

 

 

2021

 

 

2020

 

 

2019

 

 

 

 

 

 

 

(millions)

 

 

 

 

 

Gross advertising and promotional costs

 

$

1,267

 

 

$

907

 

 

$

1,330

 

Cooperative advertising allowances

 

 

90

 

 

 

89

 

 

 

188

 

Advertising and promotional costs, net of cooperative advertising

   allowances

 

$

1,177

 

 

$

818

 

 

$

1,142

 

Net sales

 

$

24,460

 

 

$

17,346

 

 

$

24,560

 

Advertising and promotional costs, net of cooperative advertising

   allowances, as a percent to net sales

 

 

4.8

%

 

 

4.7

%

 

 

4.6

%