2020

2019

2018

(millions)

Gross advertising and promotional costs

$

907

$

1,330

$

1,358

Cooperative advertising allowances

89

188

196

Advertising and promotional costs, net of cooperative advertising

   allowances

$

818

$

1,142

$

1,162

Net sales

$

17,346

$

24,560

$

24,971

Advertising and promotional costs, net of cooperative advertising

   allowances, as a percent to net sales

4.7

%

4.6

%

4.7

%