Exhibit 99.1
Super League Gaming to Acquire Mobcrush
Combined assets reach audience of more than 85 million in the U.S.,
establishing Super League as a leading provider of content-driven
advertising solutions in-event, in-stream, and in-game
Santa Monica, Calif. - (March 11, 2021) – Super
League Gaming
(Nasdaq: SLGG), a global leader in competitive video gaming and
esports entertainment for everyday players of all ages, announced
today the acquisition of Mobcrush,
a live streaming technology platform used by hundreds of thousands
of gaming influencers who generate and distribute almost two
million hours of original content annually and have accumulated
more than 4.5 billion fans and subscribers across the most popular
live streaming and social media platforms, including Twitch,
YouTube, Facebook, Instagram, Twitter, and more. Mobcrush also owns
Mineville, one of six exclusive, official Minecraft server partners
that is enjoyed by more than 22 million unique players annually.
Mineville is highly complementary to Minehut, Super League’s
owned and operated Minecraft community, strengthening the combined
company’s leading position with young gamers. This strategic,
all-stock transaction, is anticipated to be accretive and enable
Super League to take a significant leap forward in providing
brands, advertisers, and other consumer facing businesses with
massive audience reach across the most important engagement
channels in video gaming – competitive events, social media
and live streaming content, and in-game
experiences.
With this acquisition, Super League is expected to achieve a new
level of scale through content and proprietary technology
systems:
●
U.S. audience of 85
million monthly, making the combined company a Top 50 US media
property (Nielsen DCR December 2020)
●
More than 7.7
billion annual US video views across digital live streaming
platforms (Nielsen DCR 2020)
●
More than two
billion annual video views on social media platforms
●
More than 200,000
gameplay highlights generated and distributed across streaming
video and social media platforms per month
●
More
than 60 million hours of annual gameplay across owned and operated
platforms
●
A
combined player base of more than three million per month, with a
reach of more than 400,000 players per day
“Super League and Mobcrush share a mission to empower
passionate gamers and streamers through proprietary tools to create
gameplay and streaming entertainment content that inspires
connectivity and engagement for the greater good of gaming,”
said Ann Hand, Chief Executive Officer of Super League. “With
this acquisition we are building a formidable, highly scalable
gaming-centric media and advertising platform that reaches one of
the largest addressable audiences of gamers in the U.S. The revenue
opportunities available through our combined advertiser solutions,
as well as growth in direct gamer and content monetization, are
tremendous.”
Mobcrush has become a sought-after partner for advertisers seeking
television-equivalent and ad-blocker-proof digital video inventory
targeting gamers, a demographic that continues to grow in
importance. Mobcrush’s Sponsored Live Breaks
product complements Super
League’s offerings within its robust social media content
network, original shows, and unique in-game
programs.
“Super League is one of the strongest brands in the esports
entertainment ecosystem and achieved impressive digital audience
and content growth during COVID,” said Mike Wann, CEO of
Mobcrush. “I am thrilled we can bring our expertise in
streaming to the table. Together, we offer brands and advertisers a
huge opportunity to create meaningful connections with the most
sought-after audience in today’s media landscape – the
engaged young gamer. Combining with Super League also means
doubling down on a shared vision of empowering passionate gamers
and streamers, allowing them to supercharge their own growth, and
helping them turn their passions into their livelihoods. The best
is yet to come.”
An equally important set of opportunities comes from the
combination of Mobcrush’s live streaming technology platform
and proprietary AI-driven gameplay highlights software, with Super
League’s patented visualization technology and cloud-based,
remote video production and monitoring division, Virtualis Studios.
Together, the companies will provide content producers at all
levels – streamers, creators, digital and television
production companies, branded content studios, and more –
with an exciting suite of tools and capabilities designed both for
the unique needs of today’s production and distribution
realities, and the enduring changes within the landscape resulting
from the pandemic.
“Media
is all about scale, and Super League’s proposed acquisition
of Mobcrush creates a demonstrably larger targeted audience reach
to attract a greater share of advertisers’ wallets,”
said Mark Jung, Super League Board Member, founder of IGN
Entertainment, and former COO of FOX Digital. “Super
League’s management team continues to do an exceptional job
identifying how to bring value to players and reach fans and
viewers exactly where they spend the majority of their
time.”
The transaction, which is expected to close as early as Super
League’s second fiscal quarter of 2021, is subject to
customary closing conditions and regulatory approvals, including
shareholder approval. Additional details regarding the transaction,
including a copy of the merger agreement, can be found in the
Company’s Current Report on Form 8-K, filed today and is
available in the investor relations section of Super League’s
website here.
###
About Super League Gaming
Super
League Gaming (Nasdaq: SLGG) is a leading gaming community and
content platform that gives everyday gamers multiple ways to
connect and engage with others while enjoying the video games they
love. Powered by patented, proprietary technology systems, Super
League offers players the ability to create gameplay-driven
experiences they can share with friends, the opportunity to watch
live streaming broadcasts and gameplay highlights across digital
and social channels, and the chance to compete in events and
challenges designed to celebrate victories and achievements across
multiple skill levels. With gameplay and content offerings
featuring more than a dozen of the top video game titles in the
world, Super League is building a broadly inclusive, global brand
at the intersection of gaming, experiences and entertainment.
Whether to access its expanding direct audience or the
company’s unique content production and virtual event
capabilities, third parties ranging from consumer brands, video
game publishers, television companies, traditional sports
organizations, concert promoters, and more, are turning to Super
League to provide integrated solutions that drive business growth.
For more: superleague.com
About Mobcrush
Mobcrush
is a leading gaming technology platform that empowers gamers and
influencers to reach all of their fans simultaneously across live
streaming and social media platforms. Mobcrush has been downloaded
by more than 600,000 creators who generate almost 2 million hours
of original content annually and have accumulated more than 4.5
billion fans and subscribers. Along with free multi-streaming
distribution, Mobcrush’s proprietary technology ReplayEngine
gives gamers the ability to capture and share amazing highlight
moments in real time via artificial intelligence with a single tap.
Mobcrush powers full-service live streaming, influencer
activations, and esports content creation and distribution at
scale. The company’s Sponsored Live Breaks and other
advertising solutions create authentic connections for brands with
creators and their fans across a broad spectrum of video game
entertainment. The company also owns and operates InPVP’s
Mineville, one of six official Microsoft Minecraft partner servers,
enjoyed by more than 22 million unique players annually. Through
its longstanding commitment to advancing the intersection of
gameplay, live streaming, and content creation, Mobcrush continues
to be a leading platform helping players and creators pursue their
passion and make a living while doing so.
Media Contact:
Gillian
Sheldon
Super
League Gaming
gillian.sheldon@superleague.com
Investor Relations:
Sean
McGowan and Cody Slach
Gateway
Investor Relations
SLG@gatewayir.com
Forward-Looking Statements
Safe
Harbor Statement under the Private Securities Litigation Reform Act
of 1995. Statements in this press release that are not strictly
historical are “forward-looking” statements within the
meaning of Section 27A of the Securities Act of 1933, as amended,
and Section 21E of the Securities Exchange Act of 1934, as amended.
These statements involve substantial risks, uncertainties and
assumptions that could cause actual results to differ materially
from those expressed or implied by such statements. Forward-looking
statements in this communication include, among other things,
statements about our possible or assumed business strategies,
potential growth opportunities, new products and potential market
opportunities. Risks and uncertainties include, among other things,
our ability to implement our plans, forecasts and other
expectations with respect our business; our ability to realize the
anticipated benefits of the proposed acquisition of Mobcrush,
including the possibility that the expected benefits will not be
realized or will not be realized within the expected time period;
unknown liabilities that may or may not be within our control;
attracting new customers and maintaining and expanding our existing
customer base; our ability to scale and update our platform to
respond to customers’ needs and rapid technological change;
increased competition on our market and our ability to compete
effectively, and expansion of our operations and increased adoption
of our platform internationally. Additional risks and uncertainties
that could affect our financial results are included in the section
titled “Risk Factors” and “Management’s
Discussion and Analysis of Financial Condition and Results of
Operations” in our Annual Report on Form 10-K for the year
ended December 31, 2019 and other filings that we make from time to
time with the Securities and Exchange Commission which, once filed,
are available on the SEC’s website at www.sec.gov. In
addition, any forward-looking statements contained in this
communication are based on assumptions that we believe to be
reasonable as of this date. Except as required by law, we assume no
obligation to update these forward-looking statements, or to update
the reasons if actual results differ materially from those
anticipated in the forward-looking statements.