Chief Executive Officer
Mr Smith was appointed Chief Executive Officer on April 11, 2016. Mr. Smith has over 35 years of experience in technology company sales and field operations, with the last 25 focused on DecisionPoint Systems' core automatic identification and data capture (AIDC) market.
Mr. Smith started his career as a sales account manager with Burroughs Corporation in 1977, assuming the role of Zone Manager less than two years later. He joined Telex Computer Products in 1981, and progressed through a series of sales and management roles over the following nine years, consistently earning recognition as a leading performer, including seven times as a "Millionaires Club" member.
Steve began his focus on the AIDC industry in 1991, when he joined Ericsson Communications as Director of Sales and Marketing, with responsibilities over a pioneering mobile computing product there. He joined Symbol Technologies in 1995, as its Director of Business Development for its newly formed Transportation & Logistics business unit. Mr. Smith's leadership contributions in that and a subsequent role as VP, Global Accounts, were instrumental in the emergence of this sector as a leading growth engine for Symbol. In recognition of those accomplishments, Mr. Smith was promoted to the position of Division VP and GM in 2002.
Starting in 2006 Mr. Smith served as Sr. Vice President, Worldwide Sales and Services at Intelleflex, a Silicon Valley-based company delivering innovative solutions around radio frequency identification (RFID) technologies, building out its go-to-market team and strategies from the company's earliest stages, and securing major wins, including with The Boeing Company. Most recently, he has served in key sales leadership roles in Motorola Solutions and Zebra Technologies, immediate past and current owners of the former Symbol Technologies business, with responsibilities for global accounts such as The Coca-Cola Company and PepsiCo.
Vice President, Finance
Ms. Wohl is the Vice President of Finance and Administration. Melinda brings over 20 years of accounting experience in the technology industry and has been a member of Decisionpoint leadership team since 2004. Ms. Wohl is responsible for all aspects of Accounting, Finance, Human Resources and Payroll from the company’s headquarters in Irvine, California. Prior to working for Decisionpoint, Ms. Wohl served as Corporate Controller for Abracon Corporation, a leading global manufacturer of electronic components.
A California native, Melinda graduated with a Bachelor of Arts degree with an emphasis in Finance from California State University Fullerton.
Eric O. Baez
Vice President Software Development & Services
Mr. Baez has dedicated his career to helping clients’ design, develop and deploy systems that rapidly and efficiently enhance operations across all levels of the organization from point of sale to enterprise field mobility platforms. His career started over 20 years ago in software development with Fujitsu Systems of America. His technical and leadership skills proved instrumental in the implementation of K-Mart’s largest POS deployment in Mexico City, where Mr. Baez also managed Sears Mexico’s in-store-processor and POS deployment projects.
In senior positions at leading IT innovators like Island Pacific Systems, SalePoint Inc., Symbol Technologies Inc., and now Decisionpoint, Eric worked with customers who sought to reengineer their enterprise operations by implementing best practices to streamlined their organizations. Eric has worked with tier-1 customers such as Avis, Pitney Bowes, Aramark, Nordstrom’s, Nike, Macy’s, Sephora, Petco, Pacific Sunwear, and Ashley Furniture in recent years.
Mr. Baez managed the successful deployment of over 2,900 in-vehicle mobile devices for Aramark Uniform Services, which included the installation, training and support for over 3,400 field service representatives. Eric now manages the software and services resources for Decisionpoint systems, and sits on the Strategic Operating Committee for the organization.