Management Team
Anson Yiu Ming Fong
Chairman of the Board, Chief Executive Officer
Mr. Fong was appointed Chairman of the board of directors on January 15, 2009. He is also a co-founder of the company’s BVI subsidiary, Organic Region. Prior to founding Organic Region, Mr. Fong had been engaged in the consumer products industry in China for over 25 years. From 2001 to 2008, Mr. Fong was the co-founder the Heng Tai Consumables Group Ltd., a Hong Kong listed company, and served as its Executive Director and Chief Operation Officer. Prior to that, Mr. Fong served from 1986 to 2001 as the Sales Director for China Trade for Vincent Honour Ltd., and from 1980 to 1985, worked at Dodwell Wines & Spirits and Dodwell Imports, Hong Kong, as a Sales Representative.
Yong Qing Ma
Chief Financial Officer and Treasurer
Ms. Ma was appointed Chief Financial Officer and Treasurer on January 15, 2009 and has held the same position with Organic Region since September 2007. Prior to joining the company, Ms. Ma served as vice president of Finance for Pacificnet, Inc. (NASDAQ: PACT). She worked as finance manager at Shenzhen Lufthansa Technik Ltd., a subsidiary of Germany Lufthansa Group from 2002 to 2003. She worked for China Motion, a Hong Kong public telecom company as manager of the Corporate Finance Division and Audit Division from 1995 to 2002. Ms. Ma received an MBA from American Kennedy Western University, and a Bachelor’s Degree in Economics from Wuhan University in China. She currently serves as director for Shenzhen Longtou Investment Limited.
Yan Pan
Chief Operating Officer
Prior to being appointed as the Company’s Chief Operating Officer, Mr. Pan, age 43, served as general manager of the Chinese operations of a Swedish outsourcing company, Outsource Supply Management. Mr. Pan was responsible for overseeing client servicing, suppliers and overall strategic business development from 2001 to 2007. From 2007 to July 2009, Mr. Pan served as director of the luxury product business for Vasto, an Italian menswear brand owned by a Chinese family. Mr. Pan oversaw brand positioning, product development, retail development and supplier management. With his marketing experience with major brands, Mr. Pan will help the Company build and manage a major brand in China. Mr. Pan has been employed by the Company since July 2009 as Project Manager. Mr. Pan’s experience in dealing with suppliers has been, and will continue to be, beneficial to the Company in managing our large supplier pool.
Sheena Shen
VP Finance
Ms. Shen has extensive experience at some of the world’s most prestigious financial institutions, including Deloitte & Touche LLP, UBS Warburg, and JP Morgan Chase. Ms. Shen was an equity research associate following the consumer goods industry at UBS Warburg. In 2000, Ms. Shen joined JP Morgan Securities and became an associate analyst covering the food industry. Ms. Shen spent over six years at JPMorgan Chase and held various senior analyst positions. Most recently, she spent three years as the Managing Partner of Great Wall Research, where she provided financial advice to US-listed Chinese companies, and consulted PRC companies in seeking international venture capital or private equity funds. Prior to that, she served as the Controller of Masada Group Technologies, where she was responsible for the company’s accounting and financial operations. Ms. Shen is fluent in Mandarin Chinese and English. She holds a Master of Business Administration in Finance from the