Management Team

James Dale
Chief Executive Officer and Director

Mr. Dale is the Chief Executive Officer of Panache LLC. Mr. Dale was born in New Delhi India and raised in Auckland NZ. Mr. Dale came to the US as 42 Below vodka's strategic North American partner in 2003 and was instrumental in the brands sale to Bacardi in 2007. After the trade sale, Mr. Dale developed brands which are currently part of Panache's expanding portfolio. Mr. Dale is not, and has not been, a participant in any transaction with the Registrant that requires disclosure under Item 404(a) of Regulation S-K.

Agata Podedworny
Chief Operating Officer and Director

Ms. Podedworny holds an international business and marketing degree from New York University and a JD degree from St John’s Law School. She is fluent in Polish and manages all logistics from the vodka supplier and distillery in Poland as well as manages all operations for nationally and internationally based Panache LLC customers. She is currently a director of Panache LLC and brand ambassador and principal for Alchemia Vodka.

Sjoerd de Jong
Vice President of Sales and Director

Mr. Sjoerd de Jong graduated from the University of Vermont in 1999 with a business degree in Community Development an Applied Economics. After college Mr. de Jong pursued a career in professional basketball in Holland for three years. Mr. de Jong joined Midnight Oil Company (“MOC”) and quickly rose to become the general manager of all five MOC properties in New York. In 2003 Mr. de Jong joined forces with Mr. James Dale to become national sales director for 42 Below Vodka out of New Zealand. Mr. de Jong was responsible for building the brand’s image and sales from an on-premise market and helping bring it to a place where it was a viable brand to acquire (by Bacardi USA).

Currently, Sjoerd de Jong is the national sales director for all of Panache Imports brands (Wodka Vodka, Alchemia Vodka and Alibi Bourbon).

Michael Romer
Managing Director

Mr. Romer has over 15 years of diverse business management experience across variety of industries including Beverage Alcohol, Hospitality and Entertainment.  Romer began his career as an entrepreneur, founding a lifestyle marketing agency shortly after graduating from Brandeis University and while attending Brooklyn Law school where he received his JD.  The agency specialized in developing lifestyle events and promotions for corporate brands.  While still managing that business, Romer spent the better part of the next 10 years operating hospitality venues in New York City and consulting with major beverage companies.  In 2011 Romer accepted a position with Panache Beverages as a consultant, working on business and relationship development; shortly thereafter he moved to Panache full time and began to expand his role.  By mid-2012 Romer was moved to General Manager for the business – effectively managing the business day to day, overseeing legal and compliance and ensuring the organization's divisions are all seamlessly integrated.  Romer reports to James Dale, CEO.