Mark Libratore
Founder and Chief Executive Officer

Mark Libratore originated the advertising-driven marketing model which launched his former company, Liberty Medical Supply, Inc., toward becoming the nation’s largest direct-to-consumer provider of diabetic supplies. His innovative TV commercials reach Medicare-eligible patient populations, returning an unprecedented 10 to 1 ratio of revenue per advertising dollar, with repeat orders fueling rapid revenue growth and long-term revenue continuum. In the seven years since founding Liberator, Mr. Libratore has replicated the proven success of his original diabetes marketing model, adapting it to expand to markets including --as well as diabetes-- mastectomy, ostomy, urological and mobility, establishing five vertical distribution channels offering multiple product lines to meet the increasing needs of these rapidly growing sectors.

Bob Davis
Vice President, Finance

Bob Davis served as CFO and Manager of Financial Planning at Liberty Medical Supply, Inc, playing an important role in that company’s success. Prior to this, Mr. Davis held executive-level positions as Comptroller and Vice President of Finance at TurboCombustor Corp., a manufacturer of jet engine parts, Data Development Inc., and Caribbean Computer Corp. Mr. Davis received his Masters Degree in Accounting at the University of Houston and earned his CPA certificate from the state of Texas.

John Leger
Senior Vice President, Operations

As Senior VP of Operations at Liberty Medical Supply Inc., Mr. Leger was responsible for all call center operations, customer services, repeat customer sales, document acquisition and management, claims processing to Medicare, mail services, shipping, receiving and purchasing. Working closely with Liberty founder, Mark Libratore, Mr. Leger contributed substantially to the company’s success. Mr. Leger, whose career in medical supplies began in 1974, also served on the management team at Foster Medical, where his responsibilities included team development, acquisition integration and sales.

Paul Levett
Vice President, Marketing

Former founder and owner of the NY advertising agency, Leiber, Levett, Koenig, Farese and Babcock, Paul Levett had previously served as President of Lowe Direct, a prominent direct marketing and advertising agency. His wide range of Fortune 500 clients have included Dell Computer, Xerox, Bristol Myers/Squib, Coca Cola, Mercedes Benz, Procter & Gamble, Exxon, IBM, Nabisco, Colgate Palmolive and Citibank. As a creative director and strategist he has won numerous prestigious awards, including The One Show, The Clio Awards and the Caples Awards for Direct Marketing.