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Blue Earth Delivers $1.2 Million in Energy Savings to 621 7-Eleven Stores in Three West Coast States

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HENDERSON, Nev., July 12, 2012 (GLOBE NEWSWIRE) -- Blue Earth, Inc. (OTCBB:BBLU), an energy efficiency and renewable energy services company, announced today that it's wholly-owned subsidiary, Castrovilla, Inc. ("CI"), completed installation of energy efficient Electronically Commutated Motors, Anti-sweat Heater Controls, Evaporator Fan Controls, Gaskets, Door Closers and Strip Curtains in 621 7-Eleven stores located in California, Washington and Oregon. On 7-Eleven's behalf, CI also secured approximately $1.3 million in rebates from numerous west coast utilities. The utility incentives offset 100% of both the material and installation costs. Consequently there was no out of pocket cost to 7-Eleven who will benefit from anticipated energy savings of approximately $1.2 million per year.

The CI team members, currently d/b/a Blue Earth Energy Management Services™ ("BEEMS™") are experts in providing corporations, such as 7-Eleven, with comprehensive energy conservation measures that result in long term energy savings and reduced operating costs. The projected energy savings exceed 9 million kWh annually resulting in about $9.5 million in reduced energy expenses over the effective useful life of the equipment.

"While this project has produced the results as anticipated by the utility incentive rebate programs, there are far more potential cost savings in 7-Eleven stores," stated John Pink, President of Blue Earth Energy Management Services, Inc. "We are proud of the work accomplished with 7-Eleven and applaud their commitment to reducing energy consumption and their carbon footprint." Blue Earth Energy Management Services, Inc. is a wholly owned subsidiary of Blue Earth, Inc.

For further information about BEEMS™ visit www.blueearthems.com.

About 7-Eleven

7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses more than 9,200 7-Eleven® stores in North America. Globally, there are more than 46,800 7-Eleven stores in 16 countries. During 2011, 7-Eleven stores worldwide generated total sales close to $76.6 billion. 7-Eleven has been honored by a number of companies and organizations recently. Accolades include: #2 on Forbes magazine's 2011 list of Top Franchises for the Money; #3 spot on Entrepreneur magazine's Franchise 500 list for 2012, #3 in Forbes magazine's Top 20 Franchises to Start, and #2 in Franchise Times Top 200 Franchise Companies. Hispanic Magazine named 7-Eleven in its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven received the 2010 Retailer of the Year honor from PL Buyer because of the company's private-label brand initiative. 7-Eleven is franchising its stores in the U.S. and expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at www.7-Eleven.com.

About BBLU

BBLU is engaged in the clean technology industry with a primary focus on the energy efficiency and renewable energy sectors. We strive to participate in the global movement for a sustainable planet by offering products and services that will optimize energy use, reduce harmful environmental emissions and substantially reduce energy costs to our customers. For more information about Blue Earth, Inc., please visit www.blueearthinc.com.

Forward Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements other than statements of historical facts included in this press release are forward-looking statements. These statements relate to future events or to the Company's future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. Investors should not place any undue reliance on forward-looking statements since they involve known and unknown, uncertainties and other factors which are, in some cases, beyond the Company's control which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects the Company's current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to operations, results of operations, growth strategy and liquidity. Such risks, uncertainties and other factors, which could impact the Company and the forward-looking statements contained herein are included in the Company's filings with the Securities and Exchange Commission. The Company assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

CONTACT: Investor Relations Contact:
         Blue Earth, Inc.
         John C. Francis
         www.blueearthinc.com
         702.263.1808 Ext. 103
         jfrancis@blueearthinc.com

         Liviakis Financial Communications, Inc.
         Michael Bayes
         www.liviakis.com
         415.389.4670
         Michael@Liviakis.com

         RedChip Companies, Inc.
         Mike Bowdoin
         www.redchip.com
         800.733.2447 Ext. 110
         info@redchip.com
Source: Blue Earth, Inc.